This dashboard provides a comprehensive analysis of customer churn, aiming to identify key trends and drivers behind customer attrition. It visualizes crucial metrics, including overall churn rate, churn amount, net customer change, and individual customer performance, allowing for a data-driven understanding of churn and its impact on revenue. The goal is to provide actionable insights to inform customer retention strategies.Â
DAX Functions Utilized (Categories):
Aggregate Functions:
SUM
DISTINCTCOUNT
COUNTROWS
Filter Functions:
FILTER
CALCULATE
ALL
VALUES
CALCULATETABLE
RELATED
EXCEPT
Time Intelligence Functions:
SAMEPERIODLASTYEAR
Logical Functions:
IF
Scalar Functions:
DIVIDE
Variable Declaration
VAR